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The Breakthrough Experience: A Guide
to Corporate Entrepreneurship
By Donald F. Kuratko, Jeffrey S. Hornsby, and Frank J. Sabatine |
The major
purpose of this manual is to provide established organizations with a tool
for self-analysis and innovative preparation. Remember: this manual
is designed to be a learning tool for a corporate entrepreneur, not an
evaluation measure for judging good or bad. Organizations should use this
manual to understand and evaluate their venture plans, as well as their
entrepreneurial environment before proceeding with any entrepreneurial
ventures.
In this light, The Breakthrough Experience is a valuable preparation
tool for today’s innovative-minded organizations. It is hoped that
this manual will help organizations prepare themselves to create better
ventures that will succeed. Many organizations are just beginning the entrepreneurial
experience, and some of the material addressed here may seem completely
new. That’s fine. It is important to read each part, and seek
advice on any segment that might appear confusing..
The authors are interested in the success of this manual in helping
organizations reach the next level. It is important to know if certain
parts were helpful or could be improved. All organizations who have used
this manual are invited to submit suggestions.
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