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The Entrepreneurship Program
Miller College of Business
Ball State University
Muncie, IN 47306
765-285-9002

 

The Breakthrough Experience:  A Guide to Corporate Entrepreneurship
By Donald F. Kuratko, Jeffrey S. Hornsby, and Frank J. Sabatine

The major purpose of this manual is to provide established organizations with a tool for self-analysis and innovative preparation.  Remember: this manual is designed to be a learning tool for a corporate entrepreneur, not an evaluation measure for judging good or bad. Organizations should use this manual to understand and evaluate their venture plans, as well as their entrepreneurial environment before proceeding with any entrepreneurial ventures.
 In this light, The Breakthrough Experience is a valuable preparation tool for today’s innovative-minded organizations.  It is hoped that this manual will help organizations prepare themselves to create better ventures that will succeed. Many organizations are just beginning the entrepreneurial experience, and some of the material addressed here may seem completely new.  That’s fine.  It is important to read each part, and seek advice on any segment that might appear confusing..
 The authors are interested in the success of this manual in helping organizations reach the next level.  It is important to know if certain parts were helpful or could be improved. All organizations who have used this manual are invited to submit suggestions.
 


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