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Corporate Entrepreneruship
By Michael H. Morris |
The chapters of Corporate Entrepreneurship: Entrepreneurial Development Inside Organizations are systematically organized around the nature of entrepreneurship in established organizations. More than simply discussing the concept in general, this book develops the details in understanding the pertinent elements needed to implement an entrepreneurial strategy inside existing organizations.
Section I (Chapters 1-4) introduces the nature of entrepreneurship inside established companies. Examining the evolution of corporations and the entrepreneurial imperative that is needed today, the application on entrepreneurship inside established companies is presented. A careful look at the concept of entrepreneurial intensity makes clear the different levels of entrepreneurship in organizations. Finally, the difference between start-up and corporate entrepreneurship are clearly delineated.
Section II (Chapters 5-9) focuses on the vision and direction of entrepreneurial activity inside corporations. From an individual perspective, the corporate entrepreneur and creativity are examined. From an organizational perspective, product innovation and technology are discussed along with a development of corporate entrepreneurial strategy. A final chapter addresses the obstacles to corporate entrepreneurship that exist in many organizations.
Section III (Chapters 10-13) develops the important elements for a supportive environment needed in corporate entrepreneurship. Structure, control numbers, human resource practices, and company culture are all critical factors in the corporate environment. Each of these factors is thoroughly examined within the context of entrepreneurial activity.
Section IV (Chapters 14-16) concentrates on the entrepreneurial orientation of organizations as they progress in the future. The measurement of an organizations entrepreneurial activity is discussed for the purpose of assessing the degree of success realized by these efforts. The concept of entrepreneurship in government organizations is presented since privatization and entrepreneurial behavior are becoming more recognized in public policy. Finally, the book concludes with a focus on how to sustain the entrepreneurial process and develop into the innovative organization of tomorrow. After all, tomorrow is where the entrepreneurial mind already resides.
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