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Wholesale District  Identity Toolkit
The Cultural Districts of Indianapolis were provided with funding to develop unique and recognizable identities that would enhance and expand the public’s ability to recognize the District and respond to their unique offerings.  The resulting identity toolkit is available below.
 
Identity Standards Guide
The Identity Standards Guide is intended to provide graphic, art and application standards that should be followed on the design and production of identity products for the Cultural Districts. Identity products include  specific graphic elements and templates that may be used to incorporate the official District identity into specific promotional marketing and communications efforts. The District identity can not be used for retail or merchandise purposes without specific terms agreed upon by Indianapolis Downtown, Inc.
Download Identity Standards Guide
 

Marketing Messages
FACTUAL:
The Wholesale District is where you’ll find the biggest and brightest attractions the city has to offer. Circle Centre offers world-class shopping. Conseco Fieldhouse is the home of the Indiana Pacers, and the RCA Dome plays host to the Colts. You can catch a play at the Indiana Repertory Theatre, a concert by The Indianapolis Symphony Orchestra at Hilbert Circle Theatre or enjoy a meal at one of the district’s many fine restaurants.

DESCRIPTIVE:
In the Wholesale District, you'll find the biggest names and the brightest attractions the city has to offer. Whether it's world-class shopping, professional sports or concerts and theatre, it’s here in the midst of the finest hotels and signature dining. In the Wholesale District, entertainment is front and center.
 

Taglines

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Stylized Taglines

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Decorative Marks

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Logo-2 Color

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Logo-1 Color

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Logo-Black

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